Alla Shalimova
Alla runs two brands on one site — Move Your Body™, her coaching and choreography practice, and Aurelia Rhythmic Gymnastics Academy, a nested program for young gymnasts. The idea was right from the start. The execution wasn't: step into Aurelia's pages and the rest of the site used to disappear behind you.
- Client
- Alla Shalimova — Move Your Body & Aurelia Academy
- Built with
- emergent.sh
- Location
- Seattle & Kirkland, WA
Their business, at a glance
- 1,000+ students trained
- 14+ years experience
- 600+ choreographies
- USA Gymnastics & SafeSport certified
Two brands, one broken bridge between them.
Aurelia Academy was meant to feel like its own space inside Alla's larger practice — distinct, but still connected.
Instead, clicking into it made the main navigation vanish completely, leaving a single small button as the only way back.
Add misaligned photo galleries, inconsistent spacing, and text that was hard to read over busy backgrounds, and the site was working against the two brands it was supposed to be building.
Two brands, connected instead of collided.
- 01
A nav that doesn't disappear
Aurelia's pages get their own navigation without losing the main site's.
- 02
Legibility fixed sitewide
Gallery alignment, text padding, and background/text contrast corrected across both brands.
- 03
Testimonials split by audience
Aurelia families and Move Your Body clients filtered separately, not lumped into one undifferentiated list.
Two navs, stacked, both sticky.
The nested structure — Aurelia living inside Alla's main site — was the right call from the start. What it needed wasn't a redesign of the idea, just of the execution. Now, stepping into Aurelia's pages adds a second, Academy-specific nav bar beneath the main one, and both stay pinned in place while you scroll. The sub-brand keeps its own identity. The way back never disappears.
Same information. Completely different experience.
Two direct comparisons, not a redesign claim taken on faith — the actual before and after, side by side.
Real families, real clients, kept separate on purpose.
Aurelia parents and Move Your Body's adult training clients are looking for different things from a testimonial. Instead of one mixed list, reviews filter by audience — All, Aurelia Families, Move Your Body Clients — so each visitor sees proof that's actually relevant to them.
Two brands, one working site.
A second nav for Aurelia that adds on top of the main site instead of replacing it, both sticky together
Gallery alignment, text padding, and background/text contrast fixed across every page
Real photography incorporated — sourced from Alla's own Facebook, supplemented with AI-assisted imagery based on her existing reference photos
Testimonials organized by audience instead of one undifferentiated list
Got two brands sharing one site?
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No account manager, no hand-off — you talk to the person actually building your site.
Want numbers like these?
If your business is really two brands trying to share one site — a personal practice and something nested inside it — this is what a properly connected gymnastics academy website (or any coach website design built to hold more than one identity) actually looks like. No upfront cost, live in days, nothing to pay until you've seen it.